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Coca cola advertisement 194211/9/2022 ![]() ![]() ![]() These recipients could also thank the users by further replying with a text message or a video. Users were required to record a message and send it with Coke’s can to the recipients at the vending machines. Specially built vending machines were available which had interactive advertising screens on them. The “buy the world a Coke” was transformed into situational reality as people could buy a Coke for anyone living in any part of the world through a mobile app. Google collaborated with Coca-Cola to reimagine Hilltop for the generation of smartphone users in 2012. The “Hilltop” Reimagined brought back the lost spark. Hence, the success of this ad campaign marked the onset of Coca-Cola’s advertising tradition.ģ. You could not help but join your neighbours while they hum the lyrics of this song. This particular ad embraced and promoted progressive social values, and honestly, a good song is very contagious. In 2015, it was featured in the Mad Men Finale in its closing moments. Some people often refer to it as the introduction to pop culture in the consumer world. ![]() The Pepsi ad featuring Kendal Jenner is supposedly inspired from Hilltop. With “Hilltop”, it made the whole world sing!Īlso known as the most iconic ad, this 1971 ad featured a diverse group of people, from different ethnicities, gathering on a hilltop and singing together “I would like to buy the world a coke.” This particular ad symbolized tolerance and unity and brought the people of the world together. What a brilliant strategy for increasing the sell? It is considered as its baby step towards setting a bar.Ģ. Coca cola advertisement 1942 free#Now when customers with free coupons crowded the stores, the store owners returned to the hub as paying customers. ![]()
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